Introduction
A modernization of the age old ‘camping style’ food and
beverage storage cooler. The Ice-King is a storage device that needs no ice
cubes and can be partitioned off resulting in differing configurations. It is
great for camping or weekend getaways.
The idea for the Ice-king cube-less cooler system is based
on the fact that consumers want more flexibility out of their storage coolers
and more options to configure it for maximum storage usage.
Generally, when stored for a period of days, cheese, bread
and other foods become soggy and mushy after floating in the cool water from
the melted ice.
Ice-King offers solutions to many of these problems.
Overview
The Ice-King cube-less cooler system is a revolution of
conventional storage coolers and offers the consumer several different options
when it comes to food and beverage storage.
The system is primarily based around re-freezable,
gel-filled, pre-formed plastic inserts that fit into special ‘tracks’ mounted
in the cooler. In addition to its’ cooling benefits, the center insert can also
serve as a partition to bisect the cooler’s storage compartment. This allows the
user to utilize one side for food storage (using the cube-less system) while
using the other side for traditional ‘iced down’ beverage storage. An
additional option for the consumer would be to completely remove the inserts
and use the cooler in a more conventional way.
Special grates (Dry Grates) fit into the bottom of the
cooler and keep food out of the melted ice thereby helping to preserve
freshness.
When freezing the inserts they are simply folded up and stacked
into a home freezer thereby occupying the smallest amount of space possible.
Additionally, the Ice-King system comes with pre-formed
plastic storage containers that are also filled with a re-freezable gel. This
additional method of cooling and storage will help keep food it’s coldest
without the consumer having to resort to the use of ice cubes.
The containers are designed to be stacked one inside of the
other while freezing in order to also use smallest amount of freezer space
possible.
Marketing/Price Point
The system will be marketed in sizes (small, medium, large) which
result in different prices depending on the consumers desire/ability to store
the inserts for freezing and the amount of money they want to spend on the
system.
Small- small
cooler, inserts, dry grates, some food storage containers
Medium- medium
cooler, inserts, dry grates, more food storage containers
King- large cooler, inserts, dry grates, many food storage
containers
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