Tinkering on a brand idea.
Bobby Orr. Number 4. 1970. Who remembers? Who can forget?
It seems as though there is a lack of poignant, strong, 'emblematic' marketing/brand figures related to hockey. With over 20 million amateur hockey players in North America, and such a tremendously rich history here in the states and to our north, why not consider introducing a new, high quality, bell weather brand.
This indelible, stalwart, brand-related iconography could be transcendent. A brand at its heart is a mark, first and foremost, and will go as far as its character will carry it. The character is strong in this one.
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